What does Google do with your search history
Why does Google need our data? Why is Google data important? If you ever wonder what does google do with your search history keep reading. A summary of what they are used for and how to protect.
Google is a company whose business model is based on analyzing our data and offering us the advertising that best fits. However, it has reached such a large size and has so much information that many of us wonder to what extent our privacy is assured. To try to offer a security image and reassure many of those who doubt their intentions, the big G opens a page where it details its policy regarding our data. We are going to do a review because we believe it is important that we all know exactly what Google does with our data.
We like this exercise of transparency by Google and in principle we believe that it is. If tomorrow we discover that it sells our data or uses it for darker projects, then it would be committing a crime. A stain that a multinational like them can not afford. This is Google’s response to the question that many of us ask ourselves: Why does Google want so much of our data?
They summarize it in three basic points: improvement of products, security and announcements.
The first point of improvement of the services is easy to understand. If we look for a term like «coffee», Google knows thanks to our data what coffee we like and where we live to show nearby coffee shops. The second point is security, in the case of Gmail and its antiSPAm filter. Google analyzes patterns and knows what emails we send to the trash or we mark it as SPAM, thanks to this the algorithm is improved.
Finally there is the big shot, the ads. Based on the searches we perform and our location, the ads shown are adapted to improve what we want. Certainly it is an improvable algorithm with all the amount of data that they know about us, but we suppose that they prefer to stay (for now) in the obvious in order not to cross certain lines.
Google ads are everywhere. Newspapers, forums, videos … even in our Gmail email. For some time now there has been an upper «promotions» tab. They are ads based on inbox messages and searches. This could lead to think that Google reads our messages, but they say that the process is completely automatic and nobody reads the emails to show ads.
Let’s see three points that Google puts as an example of products that have improved thanks to their data:
Improve the search engine data searcher
When we do a search on Google what we want is to get the correct answer without having to visit dozens of websites. The search engine algorithm has improved a lot over the years and one of the key factors has been using our data. The location, the tastes, etc.
If for example we put «Nev York Cofe», it will show us New York Coffe. The spell checker is not only based on linguistic criteria, but also on those that are more likely to coincide with us.
And of course not only improve the results of the search engine, but also the ads that are displayed. To know (or eliminate) all searches and search engine criteria, we can see a thorough review from the Google Privacy section.
Another very popular service that has been improved thanks to our data is Google Maps. With our information Maps knows where each person is and can create traffic maps to indicate among other things the best route. These data complement the information given by the DGT.
As it knows where you are, it can tell you the next step and calculate the fastest alternative route. Indicate if you pass near your favorite cafeteria or if you like pizzas and there is a pizzeria nearby. In a service based on places, knowing the location is essential to offer the closest answers.
Show the best videos on YouTube
Youtube data The third key service for Google that benefits from the data is YouTube. The video social network knows perfectly the videos that we see, how long, our age, etc … these data are useful for the Youtube recommendation algorithm to work better and to offer Youtubers part of our data, so they can create content that They better resemble the profile of your audience.
Now you know better What does Google do with your search history